One thing you absolutely need in creative design is passion. We allow the design and engineering to evolve as far and as fast as we can. That’s the only way we know of to get extraordinary results.
We know how tempting it is to get carried away with the design and forget that the website is a tool which above all has to work. Not simply that all the pages function or that the navigation is intelligible, nor that the site is active and available at all times. It is these things and more.